Privacy Policy

At Cension AB, we prioritize your online privacy and are committed to protecting the Personal Data that you share with us.

1. Introduction

This Privacy Policy explains how Cension AB ('we', 'us', 'our') collects, uses, maintains, and discloses information collected from users ('you', 'your', 'user') of our website and services, underscoring our dedication to safeguarding your privacy.

Our website and digital services (hereafter referred to as the "Service" or "Services") are owned and operated by Cension AB, a company registered in Sweden with the Organization Number 559470-4768 and located at Rådmansgatan 80A, Stockholm, Sweden. This Privacy Policy applies to all personal information collected through our website, services, and any digital platforms where user interactions occur.

1.2 Company and Service Description

Cension AB specializes in product metadata optimization using natural language processing and AI, aimed at enhancing digital content management for e-commerce. Our objective is to streamline and elevate the quality of product metadata, thereby improving user experiences and search engine effectiveness.

1.3 Legal Framework and Compliance

We adhere to all relevant data protection laws, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA). We commit to periodic updates of this policy to reflect changes in our practices, technology, or legal obligations, and will notify users of significant changes.

1.4 User Engagement and Feedback

By using our services, you agree to the data practices detailed in this policy. We encourage users to read this policy and actively engage with us. Your feedback and inquiries regarding our data protection practices are welcomed and valued.

For any inquiries or concerns regarding this policy or your data privacy, please contact us at hello@cension.ai.

2. Information Collection and Usage

In this section, we outline the types of data Cension AB collects, our methods of data collection, the purposes for collecting this data, and how we address user consent and control.

2.1 Types of Data Collected

Cension AB collects a range of information to effectively provide and enhance our services:

• Personal Identification Information: Including names, email addresses, phone numbers, and postal addresses for communication and personalization of services.
• Usage and Technical Data: Information about how you interact with our services, such as IP addresses, browser types, page visits, and duration of visits, crucial for service optimization and security.
• Financial Information: Details related to financial transactions processed securely for billing and payment purposes.

2.2 Methods of Data Collection

We collect data through various methods to enhance our service offerings:

• Direct User Inputs: Information such as your name, email address, and content of your communications is collected when you register for our services, subscribe to our newsletter, or contact us for support.
• Automated Data Collection: Our website uses cookies and tracking technologies to understand your preferences and your interactions with our service. For detailed information, please refer to our Cookie Policy.
• Data from Third Parties: We receive additional information about you from business partners and analytics providers to better understand our user demographics and improve our services.

2.3 Purpose of Data Collection

The data collected by Cension AB is used for several key purposes:

• Service Provision: Facilitating the delivery and maintenance of our services, including customer support and administrative tasks.
• User Experience Enhancement: Analyzing service usage to implement improvements and personalize your experience.
• Legal and Business Compliance: Adhering to legal obligations and enhancing our business strategies and operations.

2.4 User Consent and Control

Respecting user autonomy is a cornerstone of our data practices:

• Opt-in/Opt-out Options: We provide clear choices regarding marketing communications and the use of cookies, respecting your data preferences.
• Data Access and Management: In accordance with data protection laws, you have the right to access, update, or request the deletion of your personal data.

3. Data Sharing, Disclosure, and Third-Party Interactions

In this section of our privacy policy, we detail how Cension AB handles the sharing and disclosure of your personal data and our interactions with third-party services.

3.1 Data Sharing and Disclosure

Cension AB shares and discloses information under certain circumstances to facilitate our services, comply with legal obligations, and enhance our business operations:

• With Service Providers: We share data with cloud hosting providers, payment processors, and customer support services under strict data protection agreements.
• Legal and Regulatory Compliance: In cases of legal requests by authorities, we disclose data as required by law.

3.2 Third-Party Services and Partnerships

Collaboration with Third-Parties: We utilize third-party services for functions such as analytics and advertising. These entities have their own privacy policies and are committed to protecting your data.

Receiving Data from Third Parties: On occasion, we may receive data about you from external sources, provided there is a legal basis or user consent for such sharing.

3.3 Principles Guiding Data Sharing and Disclosure

Consent and Choice: Your personal data is shared based on your explicit consent and preferences. We provide options to opt-out of certain types of data sharing, particularly concerning marketing communications.

Transparency in Data Sharing: Cension AB is dedicated to being transparent about how your data is shared. We will notify you when your data is being shared with third parties and offer control over these interactions.

3.4 Safeguarding Data in Third-Party Interactions

We ensure that any third-party service providers adhere to stringent data protection standards similar to ours. Contracts with these partners are designed to protect the integrity and confidentiality of your personal data in line with our commitment to data security and privacy.

4. Data Security and Storage

Cension AB’s approach to data security and storage is comprehensive, ensuring the utmost protection of your personal data.

4.1 Data Security Measures

Encryption: We use advanced encryption to protect your data during transmission and storage.

Network Security: Implementation of firewalls and intrusion detection systems to prevent unauthorized access.

4.2 Data Storage and Processing Locations

Your data is stored and processed in secure facilities. We ensure:

• Compliance with international data protection regulations, particularly GDPR for users in the EEA.
• Data storage in jurisdictions that offer robust data protection.

4.3 International Data Transfer

In cases where we transfer data across borders, we take meticulous steps to protect your information:

• Data may be transferred to countries within the European Union and the United States under standard contractual clauses and Privacy Shield framework.

4.4 Data Retention Policy

Our approach to data retention is governed by the principle of holding data only as long as necessary:

• Retention periods are determined based on the purpose of data collection and legal requirements.
• Upon expiration of the retention period, data is securely deleted or anonymized.

We regularly review our data retention policies to ensure compliance with current laws and best practices.

4.5 User Rights and Communication

We recognize and respect your rights concerning your personal data:

• Users have the right to access, rectify, or request deletion of their personal data.
• Users can exercise their rights by contacting our data protection officer at hello@cension.ai. We aim to respond to user requests within 30 days.

Regular updates are made to our privacy policy to reflect changes in practices or legal standards.

5. User Rights and Personal Data Management

This section focuses on the rights that users have concerning their personal data and how they can exercise these rights.

• Access and Control: Users have the right to access the personal data that Cension AB holds about them and control its use.
• Rectification: Users can request the correction of inaccurate or incomplete data.
• Data Portability: Users have the right to receive a copy of their data in a structured, commonly used format.
• Consent Withdrawal: Where processing is based on consent, users have the right to withdraw consent at any time.

Cension AB is committed to honoring these rights and providing mechanisms for users to manage their personal data effectively.

6. Analytics and Tracking Technologies

Cension AB uses third-party Service Providers to monitor and analyze the use of our Services.

6.1 Google Analytics

Tracks and reports website traffic. Data shared with other Google services for ad personalization.

Opt-out option: Google Analytics opt-out browser add-on.

6.2 Behavioral Remarketing

Cension AB employs remarketing services to advertise on third-party websites after your visit to our Service.

6.3 Google Ads (AdWords)

Remarketing service by Google Inc.

Opt-out: Customize ads via Google Ads Settings.

6.4 Facebook

Facebook’s remarketing service targets ads based on your past visits.

Opt-out: Adjust your ad preferences through Facebook’s settings.

6.5 Payments Processing

For paid products or services within our Service, we use third-party services for payment processing.

6.6 Stripe

Payment processing service provided by Stripe. Stripe’s Privacy Policy.

6.7 PayPal

Payment processing services by PayPal/Braintree. PayPal’s Privacy Policy.

7. Third-Party Links and Services

Interactions with Third-Party Services: Our Service may contain links to or interactions with third-party websites, products, or services. These are provided for convenience and are not under our direct control.

User Responsibility: When engaging with third-party services, users are subject to the terms and conditions and privacy policies of these third parties. Users should review these policies to understand how their data is handled.

8. International Data Transfers

Cension AB operates globally, which means we may transfer your personal data across international borders. Our practices for international data transfers are designed to ensure your data is protected with the utmost care, regardless of where it is processed.

8.1 Cross-Border Transfer Mechanisms

When transferring data outside your country of residence, we do so in compliance with applicable data protection laws. We employ mechanisms like standard contractual clauses, ensuring these transfers meet the same data protection standards as within your home country.

8.2 Safeguarding Measures

We implement appropriate safeguards to protect your personal data during international transfers. This includes encryption, ensuring secure data handling, and verification of data protection standards by our international partners.

Our commitment to the security and privacy of your data remains steadfast, irrespective of where your data is processed or stored.

9. Policy Updates and Jurisdiction

In this section, we outline how updates to this privacy policy are managed and the legal jurisdiction under which it falls.

9.1 Policy Updates Notification

Method of Notification: We will inform users of any significant updates to our privacy policy through direct communication channels such as email or via announcements on our website.

Responsibility to Stay Informed: We encourage users to regularly review our privacy policy to stay informed of any changes.

9.2 Jurisdiction and Governing Law

Swedish Law: This privacy policy is governed by and construed in accordance with the laws of Sweden. Any disputes arising in relation to this policy will be subject to the exclusive jurisdiction of the Swedish courts.

International Considerations: For users outside Sweden, we will strive to adhere to the local data protection laws applicable to those users while maintaining the overarching framework of Swedish law.

10. Contact for Privacy Concerns

10.1 Designated Contact Point

Contact Information: For any privacy-related inquiries or concerns, users can reach us at hello@cension.ai.

Active Response: Our team is dedicated to addressing your privacy concerns promptly and effectively.

11. Special Considerations

11.1 Unique Aspects of Cension AB's Service

AI-based Metadata Optimization: We address specific privacy considerations associated with our AI-based services.

Data Handling Challenges: We outline our approach to managing large data sets and the specifics of AI processing, with a focus on maintaining user privacy.