About Atomic

Atomic is a leading Austrian ski manufacturer and one of the most prestigious winter sports brands globally. Founded in Austria in 1955 by Alois Rohrmoser, Atomic has been at the forefront of skiing innovation for nearly 70 years. Headquartered in Salzburg, Austria, with approximately 750 employees, Atomic produces around 600,000 pairs of skis annually and manufactures premium winter sports equipment including skis, ski boots, bindings, helmets, goggles, and poles.

As a subsidiary of Amer Sports, Atomic sponsors world-class athletes like Mikaela Shiffrin and Hermann Maier, and their products are trusted by skiers from beginners to Olympic champions. With operations across multiple Nordic markets including Denmark, Norway, Sweden, and Finland, Atomic needed to optimize their extensive product catalog with localized, high-quality content for each market.

The Challenge

Atomic faced the complex challenge of creating high-quality, localized product descriptions for their extensive catalog across four Nordic markets. They needed:

• Multilingual Content: Accurate translations in Danish, Norwegian, Swedish, and Finnish
• Local Context: Content that resonates with each market's cultural nuances
• SEO Optimization: Keyword-rich descriptions for maximum search visibility
• Customer Segmentation: Product descriptions focused on target customer segments
• Speed to Market: Rapid content generation without compromising quality

The Solution

Atomic partnered with Cension to implement a comprehensive multilingual content optimization strategy:

• AI-Powered Localization: Advanced translation that captures local context and cultural nuances
• SEO-Optimized Content: Strategic keyword integration for each market
• Customer-Centric Approach: Descriptions tailored to specific customer segments per product
• High-Quality Standards: Rigorous quality control ensuring brand consistency
• Seamless Integration: Flawless integration with existing e-commerce infrastructure

Implementation Process

The project was executed with precision and speed, generating 6,500 optimized product descriptions across four languages in just 24 hours. Our AI-powered system ensured consistent quality while maintaining the unique voice and positioning for each market segment.

BACKLAND JR 110-130

Atomic

NorwegianFinnishSwedishDanish

Product Description

BACKLAND JR 110-130 er perfekt for unge skiløpere i alderen 5-8 år som ønsker å utforske både skianlegg og villmark. Dette all-mountain og touring-ski gir lettvekts effektivitet kombinert med pålitelig ytelse nedover bakken, og takler alle fjell- og snøforhold uten problemer. Skienes retningsbestemte form med minimal tail rocker sikrer bedre kantgrep og stabilitet, mens en midjebredde på 85 mm gir allsidig og intuitiv ytelse. Den spesielle profilen, All Mountain Rocker, med tidlig oppsving i tuppen, sørger for bedre flyt i dypt snø, samtidig som minimal tail rocker gir forbedret kantkontakt på hardere underlag.

SEO Keywords

backland jr skidorjunior skidor 110-130 cmallmountain skidor barnturåkning skidor barnjunior skidor allmountainlättviktiga skidor barnskidor för 5-8 åringarbackland jr 110-130+6 more

Results

The results exceeded expectations with massive improvements in search visibility and content quality:

• 56,310 Keywords Generated: Comprehensive keyword optimization across all markets
• 6,500 Texts Created: Complete product description coverage
• 4-Language Support: Full localization for Nordic markets
• 24-Hour Delivery: Rapid time-to-market achievement
• Enhanced Customer Experience: Targeted content for each customer segment

Timeline